Marketing Strategies for the Home-Based Business Solo Marketing Book Shirley George Frazier Shirley Frazier

Find your target audience, turning prospects into clients
Learn to focus your message
to solve clients' problems
Maximize media exposure and get the attention you deserve
Increase your profits year after year by with time-tested results

Do you have a brilliant business idea? Are you ready to launch that perfect product or offer that much-south-after service to the world at large, but you don't know how to best reach customers?

Marketing Strategies for the Home-Based Business, written by solo business expert, Shirley George Frazier, gives you the tools to successfully market in your backyard and around the world 24 hours a day, 7 days a week.

What's in This Book for Me?

Using plain language and easy-to-follow worksheets, Shirley shares her 19 years of business expertise on everything from devising marketing plans that will focus your energies to getting the media on your publicity wagon.

You'll learn how to set up an Internet presence, keep your intellectual and technological property secure, and reward loyal customers for their business.

You'll also learn when to apply high-tech tools and when tried-and-true print marketing works best.

Case studies and real-life examples provide affordable ideas for your marketing arsenal.

Whether you're a new business owner or longtime entrepreneur, this reliable guide will take your solo or home-based business to the next level.

What Else Does this Book Include for My Success?

Sample Marketing Plans
Sample Direct Mail Letters, Postcards, and Flyers
News Release Distribution Worksheet
Potential Media Sources Worksheet
Sample Online Media Room Page
Product Creation Chart

Unsolicited Book Review from Tammie Allen:

The author, Shirley George Frazier, is brilliant. I give this book 5 star.

Anyone who has a home-based business should get a copy. Her advice works. I have tried them and it works. I'm impressed to the point that I tell everybody I meet about this book.

If you want to increase sales, start with this book. This book guides you step by step on strategies. If you don't read this book, you are doing both yourself and your business an injustice.

What's in Each Chapter?

Introduction
Chapter 1: Your Marketing Plan - The First Step to Success
Chapter 2: Network Marketing, Solo Style
Chapter 3: Put It In Print - Direct Mail Marketing Tactics
Chapter 4: Maximum Attention through Print Media Coverage
Chapter 5: Making Yourself a Broadcast Media Darling
Chapter 6: Technological Tools and More that Maximize Marketing
Chapter 7: Internet Help to the Rescue
Chapter 8: Security Issues and Solutions
Chapter 9: Gifts and Other Incentives
Chapter 10: Six Marketing Ideas for Savvy Soloists
Summary
Index

174 pages
ISBN 978-0-7627-4240-0
Published by The Globe Pequot Press

Unsolicited Book Review from Jeff Lippincott:

"I liked this book. It was simple, straightforward, and easy to read.

The real power of this book as far as I'm concerned is the two sample marketing plans included for hypothetical companies. One plan is for a retail business and the other for a service business.

It's always easier to write something if you have a sample to start you off."